According to a recent report from Bloomberg’s Mark Gurman, Apple is actively working on developing artificial intelligence tools to rival the offerings of companies like OpenAI and Google. One of their significant developments is an AI-powered chatbot that some engineers internally refer to as “Apple GPT.” While Apple has not yet finalized a release strategy for this technology, they are reportedly planning to make a noteworthy AI-related announcement next year.
To create large language models similar to OpenAI’s ChatGPT and Google’s Bard, Apple has built its own framework called “Ajax.” This framework runs on Google Cloud and was developed using Google JAX, which is Google’s machine learning framework. Ajax serves as the foundation for their internal ChatGPT-style tool, allowing Apple to harness the power of large language models.
Initially, the rollout of this chatbot was delayed due to security concerns regarding generative AI. However, it has since been made available to more Apple employees, though access still requires special approval. Notably, any output from the chatbot cannot be utilized to create features for customers.
Apple employees are currently using the chatbot to assist with product prototyping. It can summarize text and provide answers based on the data it has been trained with.
Apple’s chatbot is comparable to other offerings in the market, such as Bard, ChatGPT, and Bing AI, as it lacks additional distinguishing features.
In their pursuit of generative AI capabilities, Apple has been actively seeking talent. The company has posted job openings for experts in generative AI, specifically engineers with a deep understanding of large language models and generative AI.
While companies like Google, Microsoft, and Meta have swiftly released generative AI products to the public, Apple has been relatively quiet on the AI front. Nonetheless, the tech giant has integrated AI features into its products and applications over the years. Now, they are looking to meet the growing consumer demand for generative AI tools that can aid tasks like drafting essays and creating images.
The report highlights Apple’s focus on addressing potential privacy concerns related to artificial intelligence. CEO Tim Cook has emphasized that while they plan to integrate AI into more products, they will do so thoughtfully and responsibly.